Where Crowns
Are Celebrated
We're more than a beauty brand – we're a movement celebrating natural hair, African heritage, and the artistry that connects us all.
Empowering Beauty, Honoring Heritage
At Loc'd Essence, we believe that every crown deserves to be celebrated. Our mission is to provide premium hair care products and handcrafted jewelry that honor the rich traditions of African beauty while meeting the needs of modern consumers.
We're committed to supporting Black artisans and entrepreneurs across Africa and its diaspora, creating a sustainable ecosystem that celebrates our heritage while building economic opportunities for our community.
Every product we offer is carefully selected or crafted with love, ensuring that when you choose Loc'd Essence, you're not just buying a product – you're joining a movement that celebrates natural beauty and cultural pride.
What We Stand For
These core principles guide everything we do at Loc'd Essence
Authenticity
We celebrate the natural beauty of textured hair and honor traditional craftsmanship in every product.
Quality
Premium ingredients and meticulous attention to detail ensure every product meets our high standards.
Community
Building connections and supporting Black artisans across Africa and the diaspora is at our core.
Heritage
Every piece tells a story, connecting modern beauty with ancestral wisdom and traditions.
Milestones & Achievements
From humble beginnings to global recognition
The Beginning
Founded with a vision to celebrate natural hair and African heritage through premium and affordable products.
Community Growth
Step into a vibrant movement that celebrates every crown, curls, coils, and locs🪮 across Africa and the diaspora. Join our bold, beautiful, and united community in educating, conserving, and uplifting natural heritage. Together, we honor the journey of textured hair, share wisdom, and build spaces where every strand tells a story of resilience, pride, and growth.
Meet the Visionaries
The passionate individuals behind Loc'd Essence
Jo
Founder & CEO
Passionate about natural hair care and African heritage, Joan founded Loc'd Essence to bridge the gap between tradition and modern beauty.
Bentley Busienei
Head of Product Development
With 15+ years in cosmetic chemistry, Bentley ensures every product meets the highest standards of quality and effectiveness.
Stephanie Kanji
Jewelry Designer
A master craftsperson from Johannesburg, Stephanie brings traditional African jewelry techniques to our modern designs.
Our Achievements
Numbers that tell our story of growth and community impact
Happy Customers
Artisan Partners
Countries Served
Average Rating
Join Our Community
Be part of a movement that celebrates natural beauty, honors heritage, and builds a stronger community together.